Last April, we informed you that the parent company of Pokerstars had decided to buy the company Sky Betting & Gaming for $4.7 billion, in order to extend its influence on the online sports betting market at first. But also on the one of online casinos. A few days ago, Sports Betting The Stars Group informed the public that it had finalized the acquisition of SkyBet and Sports Betting its associated brands. The Stars Group is now a monster of online games The purchase of Sky Betting & Gaming (SBG) by The Stars Group is a big deal.
A few months after announcing the deal, the deal was completed, Sports Betting allowing SBG’s owners and majority shareholders to experience a fortune. This acquisition will greatly enhance the diversity of The Stars Group’s games. Previously a giant of online poker, TSG is now a heavyweight sportsbook and online casinos. The acquisition of SBG will reach a whole new audience and significantly increase the number of customers.
“The mainly mobile-oriented sports betting offer is a perfect match to our poker offer, in order to create two high-quality players acquisition hubs.