An ad of Sky-branded casino is banned since it promotes gambling by using a character known as “roulette rock star”. As the character glamorises gambling the TV campaign of the brand has been banned. Rupert Murdoch’s pay TV is having a minor Online Betting Review stake in the Sky group of companies hence it promotes Sky Vegas through the channel. The ad which is been telecasted in the channel has a character named Michael who becomes a Online Betting Review star through gambling. A voiceover says “The man was doing recycling in the morning but now he is being a star in Sky Vegas” This is how the ad promotes the character and Online Betting Review encourages everyone to start playing gambling games.
Since this ad promotes gambling in a glamorising way many people might be attracted to that and they will get involved in those activities.