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We’re additionally seeing it being overused within the improper locations. Talking of which….to get to the threads, you’ll want to click on that tiny hamburger menu up there in the corner. It’s manageable, but determining what you should do takes a millisecond longer than it should – which means that from a UX perspective, it’s a fail. The product pages aren’t much better. There’s too much to love about the iPad Pro product web page: it’s clean, there are scrolling transformations, there’s parallax design in there… however it just goes on and on and on.