95% of betting customers in Europe would change the sites they play if they received a better offer, according to a study by Rocket Fuel, provider of a programmatic marketing platform that harnesses the power of Artificial Intelligence. The study on sports betting in Europe highlights how highly competitive the gaming industry is and how customers are loyal to the offer and not the brand. France could be the most loyal country with only 1.7 accounts per player, while Germany has an average of three, Sports Betting a situation that makes it difficult for brands to differentiate themselves from each other when it comes to targeting potential customers. In addition, about two-thirds (62%) of bets in Europe are made impulsively and Sports betting have not been planned.
Half of the respondents say that they are betting larger amounts during major matches, and about half (44%) of consumers surveyed say that major sporting events encourage them to place bets in sports where they do not They do.