One incredibly important key to drive inquiries and build enrollment in your child care program is your online marketing plan. There are four “must-haves” in online marketing that will strengthen your digital presence, allowing you to easily be found by your big target market, the “millennials” (those born in the early 1980s to early 2000s). Let’s dig in!

1. Effective Website

There are numerous elements to an effective website but some basic elements to start with are:

Easy navigation

Look and appeal (easy on the eye)

Instant communication of your unique benefits

Great pictures or graphics of kids

Compelling to parents

Social media icons that link to your social media sites

The best practice in website design today is to use a WordPress based website so it can be easily and quickly updated. Many websites that were built in the late 90s are still using Flash for graphics and images, which now just show up blank on any Apple device, such as an iPhone and an iPad. Really take a look at your website and evaluate if you are putting your best face forward in terms of professionalism and ease of use, as well as your message. I recommend cruising around the web and looking for websites that appeal to you to get some ideas on how to give your website a facelift.

2. Google Maps

It’s important to have a presence in online search results and it’s especially important to have a top listing in Google Maps, the geographic listings under the Google search results page with the red pushpins. Where do you come up when people type in keywords like daycare centers, daycares, child care centers, preschools, infant care, etc. in your town and state? You should get yourself on the first page! If you’re not, you’re being overlooked, and there are a lot of books and resources available to help you.

3. Business Facebook Page

Moms are on Facebook in huge droves, networking with other Moms, so it’s important to create a social media presence where your target market is already hanging out. It’s fairly simple to create a Facebook business page but first you need a personal Facebook page. Your personal information won’t show up on your business page, it’s simply a way to authorize yourself as an administrator to your business page. Then just go to facebook.com/pages/create and follow the step-by-step instructions to create your page. After that is complete there are many resources on optimizing your Facebook page.

4. Directory Listings

Listing yourself in child care and business directories allows you to link back to your website, strengthening the Google search results for your child care website. List yourself on places like care.com, momtrusted.com, greatschools.org, daycarematch.com, daycare.com, Yelp, etc. If you loved this post and you would like to get additional information regarding Preschool Spokane kindly go to the page. In some cases you need to purchase a listing, sometimes it can be free. Set a goal to list yourself in two or three directories every week or delegate it to an employee. This will build your online presence and if you have listings on sites such as Yelp you can get on there and see what people are saying.

Now you have some basic tactics for strengthening your online presence! I have some more “ninja” strategies I’ll teach in the future but if you focus on the core basics and stick with them over time you will see more inquiries and ultimately more enrollments at you child care center. If you would like more in-depth information, one great resource which offers step-by-step instructions on online marketing is a new book by my husband Devin Murray called Professional child care Spokane Care Marketing Online. It’s the definitive guide to attracting more families to your child care center, daycare, or preschool by building your online presence.

Kris Murray, The Child Care Marketing Mentor and Coach, is the creator of Enrollment Bootcamp, the proven step-by-step program that shows you exactly how to grow your enrollment in record time… guaranteed. To get your FREE training report and audio and receive her bi-weekly success and marketing tips on how to grow your early education program visit Child Care Marketing Solutions

When it’s time to enroll your child in a day care or Spokane preschool curriculum program, you may be unsure about which facility to choose. With so many options, you want to make sure that the place your child will begin their structured learning provides exactly what they need to grow and develop in a healthy and positive manner. There are a few key characteristics of great child and toddler care programs that can help you identify the right school for your little one.

Things to Look at When Choosing the Best Child Care Program

1. Safe and clean facilities.

Keeping your child safe should be the number one priority of every school or care center they attend. The facility you send them to should be secured with doors that require access cards or codes to enter and exit. It should also be clean and organized to keep germs and hazards at a minimum.

2. A compassionate and knowledgeable staff.

Those who you leave your children with should be friendly, trustworthy individuals who will prioritize the safety, happiness and growth of your little ones. These teachers and facilitators should be there to encourage, inspire and uplift your child throughout their time spent learning and playing.

3. A focus on social interaction.

Day care or preschool may be the first time your child has frequent interaction with others. PBS cites that during this time they’ll learn empathy, friendship and social problem-solving skills that they’ll carry with them through life. A great childcare center should encourage this positive interaction during activities and playtime.

4. Activities that are engaging on emotional, physical and intellectual levels.

According to The Hanen Centre, it’s critical that a child is put in a program that stimulates and promotes their development. Here is more information in regards to Child care support Spokane look at our web-page. The care center you take your child to should expose them to plenty of stimulating activities that help them learn motor skills, language, manners and other skills that build their foundation for growth.

The Importance of Child Care

Your young ones need love, support and guidance as they move through this important stage of development. To foster this growth, it’s necessary that the day care or Leading preschool in Spokane that they are enrolled in will cater to their physical, emotional, intellectual and social needs. When searching for the right care program for your child, look for a facility that is clean and safe with highly trained and compassionate caretakers. Their programs should engage your children on all levels and prepare them for their years ahead. If you can identify these characteristics in a care center, then you’ve found the best child care center for your child.

Covenant Schools offers secure child care in Rio Rancho . Our proven curriculum along with a safe environment makes us one of best child care centers in New Mexico. Visit Covenant Schools, a leader in early education or call us @ 505-994-4600