Getting reviews from parents is really easy and can provide powerful content to help potential customers make positive decisions about your child care center. The number and quality of online reviews of your center has become increasingly important in search engine rankings. This means one important place to direct people to give you online reviews is Google Places, as it influences your rankings in Google’s search results.

A lot of good reviews also add to the perceived quality of your business. People first look at the number of reviews about your center and make a judgment about your business. Only after this crucial first judgment will they then decide to read the content of the reviews to make a choice. If you don’t have enough reviews online, your child care center may never be given a chance.

There are two keys to getting reviews:

ASK

MAKE IT SIMPLE

The first and most important step: ASK.

When customers are happy, they are generally quite willing to make some effort to do a review, but first you need to take the first step and ask them to do it.

When a parent says they are happy about your center or program, all you or your staff have to say is something like “I’m glad you are happy, would you do me a favor and write us an online review? We have some easy ways for you do this.”

You may need to use incentives with your staff in order to get them to ask for the reviews. You could offer $1 per review received, or a fun bonus (such as a party) for everyone if a room gets 10 reviews.

The first key to getting reviews is to ask; the second is to make it easy for people. Even though they are happy with your business, they are busy and most likely won’t go through too many steps to review you.

Ideally, you want people to review you directly online. This makes the process quicker and easier for you. Some ideas to help get reviews online:

Have a QR code visible in convenient locations around your center that take parents to your Google Places review section. QR codes can be read by smart phones and makes it easy for Child care assistance Spokane a parent with a smart phone to complete a review online. You could have a sign where parents check in saying “Happy with us? Use your smartphone to read this code and write us a review.” You could also have these QR codes in the rooms and teach the staff to offer this as an option when asking for reviews (better yet, print it on the back of your testimonial cards. If you have any concerns pertaining to wherever and how to use Professional child care Spokane, you can call us at our web site. )

Have a computer in a good location with desktop bookmarks taking people to review sites. If you use a program to log children in and out, you could set this up so you can direct a parent to quickly do a review if they say something positive about your program. You can also use an old computer for this task, set in a corner somewhere.

Include links to review sites in any online communications you have with your parents. Online newsletters or emails work great for this.

Print up a flyer and send it home showing how to give an online review.

All of these methods can be especially powerful if you are having a special event. It can be a part of the event to give a review. Make it easy and fun!

Don’t forget about parents who have left your center on good terms, as well as prospective parents. Just because they are not there now is no reason for you to not get a review. Sometimes these can be some of the most powerful reviews you can get.

Finally have fun with it. If you are doing a great job, which I assume you are, parent will be more than happy to give you reviews. Enjoy the process and it will be even better.

Remember – ask and make it simple! Many times all it takes to get reviews is to have an easy way for a parent to review you and to just ask them to do it!

Kris Murray, The Child care support Spokane Care Marketing Mentor and Coach, is the creator of the Enrollment Bootcamp, the proven step-by-step program that shows you exactly how to grow your enrollment in record time… guaranteed. To get your F.R.E.E. training report and audio and receive her bi-weekly success and marketing tips on how to grow your early education program visit Child Care Marketing .

One incredibly important key to drive inquiries and build enrollment in your Child care support Spokane care program is your online marketing plan. There are four “must-haves” in online marketing that will strengthen your digital presence, allowing you to easily be found by your big target market, the “millennials” (those born in the early 1980s to early 2000s). Let’s dig in!

1. If you loved this article and you want to receive details concerning Affordable preschool Spokane assure visit the page. Effective Website

There are numerous elements to an effective website but some basic elements to start with are:

Easy navigation

Look and appeal (easy on the eye)

Instant communication of your unique benefits

Great pictures or graphics of kids

Compelling to parents

Social media icons that link to your social media sites

The best practice in website design today is to use a WordPress based website so it can be easily and quickly updated. Many websites that were built in the late 90s are still using Flash for graphics and images, which now just show up blank on any Apple device, such as an iPhone and an iPad. Really take a look at your website and evaluate if you are putting your best face forward in terms of professionalism and ease of use, as well as your message. I recommend cruising around the web and looking for websites that appeal to you to get some ideas on how to give your website a facelift.

2. Google Maps

It’s important to have a presence in online search results and it’s especially important to have a top listing in Google Maps, the geographic listings under the Google search results page with the red pushpins. Where do you come up when people type in keywords like daycare centers, daycares, child care centers, preschools, infant care, etc. in your town and state? You should get yourself on the first page! If you’re not, you’re being overlooked, and there are a lot of books and resources available to help you.

3. Business Facebook Page

Moms are on Facebook in huge droves, networking with other Moms, so it’s important to create a social media presence where your target market is already hanging out. It’s fairly simple to create a Facebook business page but first you need a personal Facebook page. Your personal information won’t show up on your business page, it’s simply a way to authorize yourself as an administrator to your business page. Then just go to facebook.com/pages/create and follow the step-by-step instructions to create your page. After that is complete there are many resources on optimizing your Facebook page.

4. Directory Listings

Listing yourself in child care and business directories allows you to link back to your website, strengthening the Google search results for your child care website. List yourself on places like care.com, momtrusted.com, greatschools.org, daycarematch.com, daycare.com, Yelp, etc. In some cases you need to purchase a listing, sometimes it can be free. Set a goal to list yourself in two or three directories every week or delegate it to an employee. This will build your online presence and if you have listings on sites such as Yelp you can get on there and see what people are saying.

Now you have some basic tactics for strengthening your online presence! I have some more “ninja” strategies I’ll teach in the future but if you focus on the core basics and stick with them over time you will see more inquiries and ultimately more enrollments at you child care center. If you would like more in-depth information, one great resource which offers step-by-step instructions on online marketing is a new book by my husband Devin Murray called Child Care Marketing Online. It’s the definitive guide to attracting more families to your child care center, daycare, or preschool by building your online presence.

Kris Murray, The Child Care Marketing Mentor and Coach, is the creator of Enrollment Bootcamp, the proven step-by-step program that shows you exactly how to grow your enrollment in record time… guaranteed. To get your FREE training report and audio and receive her bi-weekly success and marketing tips on how to grow your early education program visit Child Care Marketing Solutions